Author: Pedro Pereira

Benfica renew Adidas deal and announce academy naming rights in €120 million agreement

Posted by Pedro Pereira | 14 Sep , 2026 | Finance, Sponsorship, Stadiums |

Benfica have renewed their shirt sponsorship deal with Adidas for a further six years and also...

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Top 10 Biggest Shirt Sponsorship Deals 2026-2027

Posted by Pedro Pereira | 12 Sep , 2026 | Focus, Rankings, Sponsorship |

How Much Is a Football Club Shirt Worth? For a fan, a football shirt can easily cost between €50...

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Messi Set to Buy Second Spanish Football Club

Posted by Pedro Pereira | 9 Sep , 2026 | Administration, Finance, Governance |

Lionel Messi has retired from international football and is increasingly nearing the end of his...

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Turkish Airlines to ‘check in’ at Liverpool in £60 million-a-season sponsorship deal

Posted by Pedro Pereira | 8 Sep , 2026 | Finance, Sponsorship |

Liverpool have announced a new front-of-shirt sponsorship agreement with Turkish Airlines, in a...

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AFCON 2027 Qualifying in September: Key Fixtures and Teams to Watch

Posted by Pedro Pereira | 4 Sep , 2026 | Featured |

AFCON 2027 qualifying begins with a compressed opening window. Matchdays 1 and 2 are scheduled...

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