The Portuguese League expects to generate between €225 million and €290 million from the centralised sale of domestic audiovisual rights for the 2028-2032 cycle, according to Portuguese newspaper Record, marking a downward revision from initial expectations.

When the process was first launched, the league was targeting maximum revenues of around €300 million. The new estimate confirms concerns raised by several officials at Portugal’s biggest clubs, particularly Benfica, which has opposed the centralisation of broadcasting rights.

The Lisbon club has recently signed a deal with broadcaster NOS worth €57.8 million per season for the remaining two seasons before the centralised sale of audiovisual rights comes into effect.

According to figures presented by Liga Portugal officials at a meeting with the presidents of Portuguese clubs, the value of broadcasting rights is expected to exceed the €300 million mark in future cycles.

The estimates cover domestic broadcasting rights only. No figures were disclosed for international rights.

By comparison, domestic TV rights revenues across Europe’s major football leagues range from €1.97 billion for the Premier League to €365 million for Ligue 1.

The Presidents’ Summit also featured a presentation by Tom McJennett, Managing Director of Two Circles, an international company specialising in the commercial growth of sports properties through audience insights, data analytics and revenue growth strategies.

According to Liga Portugal, the presentation highlighted the main challenges and opportunities in maximising the value of audiovisual rights, with particular emphasis on improving the television product and sports infrastructure.

McJennett argued that “Portuguese professional football rights have significant revenue growth potential, underpinned by the scale of Portuguese football audiences in the European context and growing engagement with competitions organised by Liga Portugal”.

A financial fair play and compliance framework was also presented for the first time. The model has been developed based on international best practices and adapted to the specific characteristics of Portuguese professional football.

The proposal aims to establish a common regulatory framework to promote the financial sustainability of sports companies, strengthen transparency and improve competitive balance.

The model will be implemented alongside the centralisation of audiovisual rights, although it remains subject to further discussion and approval at a General Assembly.