Author: Pedro Pereira

Levi’s ‘Responds’ to FIFA After Covering Up Stadium Logo

Posted by Pedro Pereira | 15 Jun , 2026 | Governance, Sponsorship |

FIFA ordered the Levi’s logo to be covered at Levi’s Stadium in Santa Clara, San Francisco, which...

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Beyond Ticket Sales: How Fan Engagement Drives Football’s Modern Economy

Posted by Pedro Pereira | 15 Jun , 2026 | E-Sports, Media |

The Commercial Value of Fan Attention in Modern Football Modern football is no longer defined...

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How much is Real Madrid shirt worth?

Posted by Pedro Pereira | 13 Jun , 2026 | Administration, Finance, Sponsorship |

Florentino Pérez has launched his new term as president of Real Madrid with full force. This week,...

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Saudi Arabia Sells Five More Clubs in Effort to Attract Private Investors to Football

Posted by Pedro Pereira | 12 Jun , 2026 | Administration, Finance, Market |

Saudi Arabia has put five more clubs up for sale in an effort by Riyadh to attract private...

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Beşiktaş switches from Adidas to Nike in a €3 million per year deal

Posted by Pedro Pereira | 11 Jun , 2026 | Finance, Sponsorship |

Beşiktaş has ended its 17-year partnership with Adidas and signed a new five-year technical...

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