The World Cup is one of the biggest showcases for brands, and those who outfit the national teams gain unparalleled global media exposure.

The next competition will be even bigger, as it will feature a record number of teams: 48.

From Adidas to the relatively unknown 7Saber, sports brands will naturally be present at the tournament, also acting as technical sponsors of the national teams.

These contracts generate millions for the respective national football associations.

Who wins the World Cup of brands?

This was a survey conducted by the website MKT Esportivo. With 14 national teams, Adidas takes home the trophy for the most uniforms in this World Cup.

Among others, the German sports equipment giant ‘dresses’ major national teams such as Germany, Spain, and Argentina, but also the debutant team Curaçao.

Behind Adidas is rival Nike, with 12 national teams. The American manufacturer also has important national teams, first Brazil, then France and England.

The podium is completed by Puma, with 11 national teams, including Portugal and a good portion of the African contingent that will be present at the World Cup, such as Senegal and Egypt.

13 brands at the World Cup

This survey also shows that 13 brands will participate in the tournament that will take place in the USA, Mexico and Switzerland. We have already mentioned the best-known ones, but there are many unknown to the general public.

For example, Capelli, which equips the Cape Verde national team, and Jako, which outfits the Iraqi national team.

We also have 7Saber, which is sponsoring the Uzbekistan national team at the World Cup, and Majid, which provides the uniform for the Iran team.

Top Sports Brands with the Most National Teams at the 2026 FIFA World Cup

Adidas: 14
Nike: 12
Puma: 11
Kelme: 2
Capelli: 1
Kappa: 1
Jako: 1
Majid: 1
Maratona: 1
Reebok: 1
Saeta: 1
Umbro: 1
7Saber: 1