LaLiga has signed a historic agreement with the Polymarket platform for the US and Canadian markets, allowing users in these two countries to place bets on matches in Spain’s premier football competition.

In a statement, both parties affirm that it is a multi-year agreement, but do not disclose financial details of the contract or the duration of the partnership.

With this agreement, LaLiga becomes the first football league in Europe to partner with one of the world’s largest prediction platforms, Polymarket.

According to this agreement, which expands LaLiga North America’s joint venture with Relevent, launched in 2018 for a period of 20 years, Polymarket becomes the exclusive partner for the betting markets in the US and Canada, where football has shown incredible growth in recent years.

The partnership includes broadcast integrations, digital and social media activations, and fan-focused formats such as VIP hospitality at games and virtual meet-and-greets with former players. Polymarket will also obtain the rights to use LaLiga’s and the clubs’ intellectual property in connection with the games.

LaLiga joins NHL and MLS

“The growth of soccer, especially in North America, is driven by a young, diverse, and multicultural audience that consumes the sport across multiple screens. Our goal is to continue to engage this audience in new and unique ways,” said Boris Gartner, CEO and partner of Relevent.

“It’s crucial that we go beyond traditional forms of engagement to bring this audience closer to the ‘beautiful game’ like never before, and we couldn’t imagine a better partner than Polymarket to achieve this goal,” he adds.

Polymarket has invested heavily in sports. The company has already partnered with Major League Baseball, the National Hockey League, the Ultimate Fighting Championship, and Major League Soccer, where it acts as the official forecasting partner for events such as the MLS Cup and the All-Star Game.