Acqua Lete is sponsor of Italian football team Napoli since 1998. The sponsorship deal grants €9 million to the Napolitan club per season. It’s one of the biggest sponsorship contract in the Italian Serie A. But who is Acqua Lete?
Acqua Lete started to work in 1893, when the historic Italian company began to bottling its mineral water.
The historical association with Napoli started in 1998, initially as Acqua Ufficiale and later, in 2005, as Main Sponsor.
But Acqua Lete is an important investor in what sports concern. For Acqua Lete, the presence in sports world is simple: wants to “sell” the image of functional characteristics of Acqua Lete as the water preferred by sportsmen.
Acqua Lete sponsored the Giro d’Italia for three consecutive years, the Cycling World Championships, the Ski World Cup, the European Swimming Championships, and the Athletics European Cup, many international marathons and the Italian National Basketball Team European Champion of 1999.
Read More: Sponsporship deals in Italian Serie A 2019-2020
In the world of football, Acqua Lete first sponsored Juventus in the early 1900s, and only few years later started to sponsor Napoli.
The brand further expanded its football sponsorship business by becoming Platinum Sponsor of Atalanta, Fiorentina’s Institutional Sponsor, Premium Sponsor of Inter and Premium Partner of Bologna Calcio.
In 2015, Acqua Lete signed an important and prestigious partnership agreement with the FIGC, becoming Premium Sponsor of the Italian national football team.
Acqua Lete is also a historic protagonist in the main sports television and radio broadcasts, from 90th minute to Sunday Sports, from Dribbling to Tuttobasket, from Quelli and football in Controcampo, becoming a visible reference point for the general public and sports fans.
