The 20 clubs playing the Italian Serie A will receive about €116 million euro with the sponsorship deal in the season 2019-2020.
Surprisingly, none of the biggest Italian clubs can say that holds the biggest sponsorship deal as Sassuolo leads the ranking of the “most valuable shirt” in this seasons. According to Gazzetta dello Sport, Sassuolo receives €18 million euro from its sponsor, Mapei.
In the second place in this ranking is Juventus. The deal with Fiat has a return of €17 million euro to the Ronaldo team. The Italian carmaker also produces the Jeep cars, the brand that usually appear in the front of Vecchia Signora jerseys.
The third place is occupied by AC Milan and AS Rome, with sponsorship deals with the Arabian airlines Emirates and Qatar Airways worth €14 million euros. Regarding the Romans figures, we also have to add the money that the Japanese carmaker Hyundai pays to have its logo in the back of the jersey.
Inter Milan comes in the 5th place. The historical link to the tire manufacturer Pirelli is worth €10,5 million. Napoles FC receives €9 million euros from Lete.
Other details: one of the most historical Italian clubes, Lazio has no sponsor for the new season. Lazio is the only club in Serie A in that situation. Another important club, Sampdoria only receives half million euros with the deals with the sponsors Invent and Ibsa.
Fiorentina, sponsored by Mediacom, Estra e Prima.it, gains €6,5 million euro. Four sponsors pays €5 million euro to Torino, the same amount that Atalanta can “score” with the deals with Radici, Gewiss, UPower and Automba.