AC Milan tops the ranking of the most valuable shirt sponsorship deals in Serie A for the 2026–27 season, with Fly Emirates paying the Rossoneri €35 million per year.
Second on the list is city rival Inter, whose partnership with Betsson Sport is worth €30 million annually.
Rounding out the podium is Juventus. The Turin club, controlled by Exor—the largest shareholder of Stellantis, owner of the Jeep brand—features both Jeep and Visit Detroit as front-of-shirt sponsors in a deal estimated to be worth between €28 million and €30 million per season.
Fiorentina also benefits from a related-party sponsorship agreement. Mediacom, owned by the Commisso family, which also owns the Tuscan club, pays €25 million annually to appear on the Viola’s shirts.
Napoli recently extended its partnership with MSC through the end of the 2028–29 season, with the renewed agreement set to generate €18 million per year for the reigning Italian side.
The same annual figure applies to Sassuolo, whose shirt sponsorship comes from Mapei. The company is owned by the Squinzi family, which also controls the Emilia-Romagna club.
Meanwhile, the commercial fortunes of Rome’s two biggest clubs continue to reflect their more modest sporting trajectory in recent years. AS Roma receives between €13 million and €14 million per season from Eurobet.live, while Lazio recently signed a €9 million-per-year shirt sponsorship agreement with Polymarket.
The figures were disclosed by Italian football finance outlet Calcio e Finanza.
Top 10 Biggest Serie A Shirt Sponsorship Deals 2026–27
- AC Milan — Fly Emirates — €35 million
- Inter — Betsson Sport — €30 million
- Juventus — Jeep & Visit Detroit — €28–30 million
- Fiorentina — Mediacom — €25 million
- Napoli — MSC — €18 million
- Sassuolo — Mapei — €18 million
- AS Roma — Eurobet.live — €13–14 million
- Lazio — Polymarket — €9 million
- Atalanta — Lete — €5 million
- Cagliari — Regione Sardegna & Doppio Malto — €3.6 million
0 Comments