Croatian Football Federation signs Adidas partnership after ending 26-year Nike deal
The Croatian Football Federation (HNS) has signed a new partnership with Adidas, ending a 26-year...
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Category: Sponsorship
Manchester United secure £20m Betway training kit sponsorship deal
Manchester United have agreed a new sponsorship deal with Betway for the club’s training...
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Fulham names ClickHouse as new principal sponsor
Fulham have announced ClickHouse as the club’s new principal partner ahead of the launch of...
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Aston Villa seals Visit Rwanda as new front-of-shirt sponsor
Aston Villa have secured a new principal sponsor after signing a multi-year agreement with Visit...
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PSG Nears Nike Renewal Worth €100 Million Per Season
Paris Saint-Germain is close to renewing its long-term technical sponsorship agreement with Nike...
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Top 10 Biggest Serie A Shirt Sponsorship Deals 2026–27 Season
AC Milan tops the ranking of the most valuable shirt sponsorship deals in Serie A for the 2026–27...
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Reebok Returns to Spanish Football with Real Valladolid Kit Deal
Reebok has made its return to Spanish football after signing a new technical sponsorship agreement...
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Tottenham strike sponsorship deal with Betano
Tottenham Hotspur have reached a sponsorship agreement with Betano, which will become the club’s...
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West Ham retain shirt sponsor despite relegation to the Championship
Gambling firm Boyle Sports has opted to continue as West Ham United’s front-of-shirt sponsor...
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Adidas Secures Belgium National Team Sponsorship Through 2034
Amid the FIFA World Cup, the Royal Belgian Football Association (RBFA) and Adidas have announced...
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Ajax to Lose Ziggo as Main Sponsor After Next Season
Dutch football club AFC Ajax will lose its main sponsor after next season, as telecommunications...
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Levi’s ‘Responds’ to FIFA After Covering Up Stadium Logo
FIFA ordered the Levi’s logo to be covered at Levi’s Stadium in Santa Clara, San Francisco, which...
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