FIFA Ends 60-Year Partnership with Panini
The football we know is changing every day, and this is yet another shift that will break the...
Read More
Category: Sponsorship
“El dinero importa”. Revolut Spain launches provocative ad campaign featuring Luís Figo
Revolut Spain has just launched a customer acquisition campaign that is, to say the least,...
Read More
Adidas, Puma or Nike: Who Wins the World Cup?
The World Cup is one of the biggest showcases for brands, and those who outfit the national teams...
Read More
Everton to Close €35 Million Sponsorship Deal with CMC Markets
Everton is preparing to close a sponsorship deal with CMC Markets for €35 million. The financial...
Read More
Nubank to pay R$50 million for Palmeiras stadium naming rights
Nubank will pay just over R$50 million per year for the naming rights to Palmeiras’ stadium,...
Read More
The Shirt-Front Ban Is Here: Where Football’s Gambling Money Goes Next
Football doesn’t just sell tickets and TV rights – it sells attention. For the last decade,...
Read More
Top 10 Clubs with the Most Jerseys Sold in 2025
The year 2025 confirmed the strength of Europe’s giants in the global football jersey market. The...
Read More
Top 20 Richest Football Clubs in the World 2026
For the third year in a row, Real Madrid has been named the richest football club in the world,...
Read More
Top 10 Biggest Shirt Sponsorship Deals 2025-2026
Real Madrid, Barcelona, Manchester United, and PSG: these are the football teams with the most...
Read More
Flamengo Signs R$900 Million Sponsorship Deal with Betano Through 2028
Flamengo has signed a sponsorship deal with the bookmaker Betano that will bring the Brazilian...
Read More
Sporting renews jersey sponsorship with Betano until 2029
Sporting has renewed its sponsorship contract with Betano for four more seasons, with the...
Read More
Top Biggest Naming Rights Deals 2025
The most romantic fans don’t particularly like the idea of selling the name of their...
Read More
