Benfica renew Adidas deal and announce academy naming rights in €120 million agreement
Benfica have renewed their shirt sponsorship deal with Adidas for a further six years and also...
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Category: Sponsorship
Top 10 Biggest Shirt Sponsorship Deals 2026-2027
How Much Is a Football Club Shirt Worth? For a fan, a football shirt can easily cost between €50...
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Turkish Airlines to ‘check in’ at Liverpool in £60 million-a-season sponsorship deal
Liverpool have announced a new front-of-shirt sponsorship agreement with Turkish Airlines, in a...
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Carlyle, Bain and Oaktree interested in Serie A international media company
Several private equity firms, including Carlyle and Bain, are preparing bids to acquire a minority...
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Chelsea announce Circle shirt sponsorship deal
Chelsea have announced a new one-year sponsorship agreement with Circle Internet Group, with the...
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Newcastle secure £5m-a-year SumUp sponsorship deal
Newcastle United have signed a new training kit sponsorship agreement with SumUp worth around £15...
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Forest agree £25m shirt sponsorship deal with Marex
Nottingham Forest have agreed a new three-year front-of-shirt sponsorship deal with Marex worth...
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Burnley drops sponsor days before new season
Burnley have announced the termination of their sponsorship agreement with Finotive One, an...
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Arsenal Secure Five-Year Emirates Renewal Worth £70m Per Season
Arsenal and Emirates have agreed a five-year extension to their long-standing sponsorship deal,...
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Croatian Football Federation signs Adidas partnership after ending 26-year Nike deal
The Croatian Football Federation (HNS) has signed a new partnership with Adidas, ending a 26-year...
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Manchester United secure £20m Betway training kit sponsorship deal
Manchester United have agreed a new sponsorship deal with Betway for the club’s training...
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Fulham names ClickHouse as new principal sponsor
Fulham have announced ClickHouse as the club’s new principal partner ahead of the launch of...
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