Aston Villa seals Visit Rwanda as new front-of-shirt sponsor
Aston Villa have secured a new principal sponsor after signing a multi-year agreement with Visit...
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Category: Sponsorship
PSG Nears Nike Renewal Worth €100 Million Per Season
Paris Saint-Germain is close to renewing its long-term technical sponsorship agreement with Nike...
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Top 10 Biggest Serie A Shirt Sponsorship Deals 2026–27 Season
AC Milan tops the ranking of the most valuable shirt sponsorship deals in Serie A for the 2026–27...
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Reebok Returns to Spanish Football with Real Valladolid Kit Deal
Reebok has made its return to Spanish football after signing a new technical sponsorship agreement...
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Tottenham strike sponsorship deal with Betano
Tottenham Hotspur have reached a sponsorship agreement with Betano, which will become the club’s...
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West Ham retain shirt sponsor despite relegation to the Championship
Gambling firm Boyle Sports has opted to continue as West Ham United’s front-of-shirt sponsor...
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Adidas Secures Belgium National Team Sponsorship Through 2034
Amid the FIFA World Cup, the Royal Belgian Football Association (RBFA) and Adidas have announced...
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Ajax to Lose Ziggo as Main Sponsor After Next Season
Dutch football club AFC Ajax will lose its main sponsor after next season, as telecommunications...
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Levi’s ‘Responds’ to FIFA After Covering Up Stadium Logo
FIFA ordered the Levi’s logo to be covered at Levi’s Stadium in Santa Clara, San Francisco, which...
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How much is Real Madrid shirt worth?
Florentino Pérez has launched his new term as president of Real Madrid with full force. This week,...
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Beşiktaş switches from Adidas to Nike in a €3 million per year deal
Beşiktaş has ended its 17-year partnership with Adidas and signed a new five-year technical...
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Real Madrid Renews Deals with Adidas and Emirates for €1.5 Billion
Real Madrid and Adidas have renewed their technical sponsorship agreement for another eight years,...
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