The next FIFA World Cup is expected to generate the highest revenue in the history of the competition, through sponsorships and broadcasting rights.
According to consultancy firm Ampere, FIFA is expected to generate around $6 billion from the tournament, which will feature 48 national teams starting on June 11 in the United States, Mexico, and Canada.
Media rights alone are expected to exceed $3.8 billion, representing more than 60% of the revenue FIFA is preparing to earn from the world’s biggest international football tournament.
Compared to the Qatar World Cup in 2022, FIFA is set to earn 22.5% more from media rights, driven by the expansion from 32 to 48 teams and a higher number of matches.
European market worth $1.4 billion
Naturally, the European market is the most valuable of all, worth $1.4 billion. The United Kingdom market alone accounts for $350 million in revenue, well ahead of France ($150 million) and Germany ($120 million).
Next comes the North American market, which will host the tournament and where television rights generate more than $1 billion.
The rights sold in Asia and Oceania also represent a significant source of revenue, exceeding $700 million, although the deal with China fell far short of expectations, as previously discussed.
The South American market generates $360 million, while the African market is worth around $200 million.