Top 10 Clubs with the Most Jerseys Sold in 2025

Feb 10, 2026

The year 2025 confirmed the strength of Europe’s giants in the global football jersey market. The figures reveal not only sporting success, but also the ability of these brands to maintain a strong emotional connection with millions of fans around the world. Kit sales have become a clear indicator of influence, relevance, and commercial power.

Real Madrid led the way, with more than 3.1 million jerseys sold, according to consultancy Euromericas Sport Marketing. The Spanish club continues to turn on-field success into financial impact, benefiting from the arrival of Kylian Mbappé and the consolidation of Vinícius Júnior as a global star. The iconic white shirt remains one of the most recognizable symbols in world sport.

Close behind is Barcelona, with 2.94 million units sold. Despite facing financial difficulties in recent years, the Catalan club has proven that its fanbase remains extremely loyal. The commitment to developing young talent and an attractive style of play continues to fuel demand for the iconic Blaugrana shirts.

Bayern Munich also strengthened its position among the leaders, with 2.37 million jerseys sold. Consistent domestic dominance and regular appearances in the decisive stages of the Champions League sustain the German club’s brand power, particularly in international markets such as Asia.

The Power of Stars and Global Marketing

More than the clubs themselves, it is often the stars who drive sales. In 2025, it became clear that elite players remain decisive in fans’ purchasing decisions. The presence of high-profile figures transforms jerseys into symbols of personal identification and admiration.

PSG illustrates this strategy well, having sold 2.54 million kits. Even after Lionel Messi’s departure, the club maintained strong global appeal, consolidating itself as a brand that goes beyond football and positions itself within the worlds of fashion and lifestyle. Winning the treble in 2024/25 further strengthened this commercial momentum.

Mbappé’s impact at Real Madrid is another clear example of individual influence on sales. The French forward’s transfer generated enormous anticipation and was directly reflected in the numbers, demonstrating how quickly the market responds to high-profile moves.

Likewise, emerging young talents also contributed to the commercial success of their clubs. The new generation not only ensures sporting competitiveness but also builds strong connections with younger fans, expanding the global reach of these brands.

The American Surprise and a New Commercial Era

The major surprise of 2025 was Inter Miami’s presence among the five clubs that sold the most jerseys. With 2.16 million units sold, the MLS club managed to compete directly with Europe’s biggest powers — something unthinkable just a few years ago.

The main driving force behind this transformation was Lionel Messi. His arrival in the United States elevated not only the league’s competitive level but also the global visibility of American soccer. The “Messi effect” showed that individual star power can rival the historical prestige of Europe’s great clubs.

This phenomenon represents a turning point for the global football market. For the first time, an MLS club emerged as a protagonist in worldwide merchandising sales, signaling the commercial and media growth of the sport in the United States.

The 2025 landscape shows that football is increasingly globalized and brand-driven. Between European tradition, marketing strategy, and the impact of superstars, jersey sales have become a clear reflection of the new economic and cultural dynamics shaping world football.