Fulham have announced ClickHouse as the club’s new principal partner ahead of the launch of their new home kit on Thursday, July 23.
The financial terms of the multi-year agreement were not disclosed.
The technology company, which specializes in real-time data analytics, data infrastructure and artificial intelligence applications, replaces betting operator SBOTOP as the club’s front-of-shirt sponsor.
“ClickHouse is an ambitious and fast-growing technology company, and as Fulham continues to invest in its long-term future both on and off the pitch, this partnership reflects our shared commitment to innovation, progress and building meaningful connections with fans around the world,” said Fulham Chief Revenue Officer Jon Don-Carolis.
Valued at approximately $15 billion, ClickHouse provides data analytics services to some of the world’s largest technology companies, including Meta, Tesla, OpenAI, Visa and Sony.
The announcement comes as the Premier League prepares to ban front-of-shirt sponsorship deals with betting companies from the 2026/27 season, prompting a growing number of clubs to secure new commercial partners before the restriction takes effect.
Fulham follows Crystal Palace, which recently replaced betting firm Net88 with AI company Temporal as its principal sponsor.
Chelsea, Nottingham Forest, Sunderland and newly promoted Hull City have yet to announce their main shirt sponsors with less than a month remaining before the start of the new Premier League season.