Tottenham Hotspur have reached a sponsorship agreement with Betano, which will become the club’s training kit partner for the 2026/27 season, replacing BetMGM.
From the end of the 2026/27 campaign, the Kaizen-owned sportsbook will also become Tottenham’s official betting partner across Europe and Latin America under a deal running until 2029.
During the 2026/27 season, Betano branding will appear on the club’s training kit, as well as on media backdrops used for pre- and post-match interviews. The company will also receive exposure through pitchside LED advertising boards and the stadium’s giant screens on matchdays.
The financial terms of the agreement have not been disclosed. BetMGM was previously reported to be paying around £10 million per season for the training kit sponsorship.
From July 2027, Tottenham’s principal shirt sponsor, AIA, will expand its partnership with the club by taking over the training kit sponsorship rights.