Top Biggest Sponsorship Deals Brasileirão 2024

16 de Setembro, 2024

Corinthians leads the ranking of most valuable sponsorship contracts in the Brasileirão in the 2024 season. And by far. The São Paulo team earns R$123 million from its agreement with the betting house Vai de Bet.

In fact, 15 of the 20 teams in the main Brazilian championship have signed sponsorship agreements with bookmakers.

In second place in this ranking comes Flamengo, whose contract with Pixbet is valued at R$85 million. Followed by Fluminense, which obtains R$42 million from Superbet

And then a new gap appears for the other teams in the Brasileirão.

Sponsorships are worth R$450 million

Sponsorship agreements increasingly represent an important source of revenue in the football industry. In the Brasileirão this translates into R$450 million per season. Nothing sea.

On the other hand, it also means an excellent tool for brands to communicate with the public. The betting industry knows this better than anyone – despite the fact that in some European leagues the topic is more delicate.

How does it compare with Europe?

In Europe, the biggest sponsorship deals yield €70 million for Real Madrid (Fly Emirates), Barcelona (Spotify) and Manchester United (Snapdragon), as we show here.

In the top-10 of the biggest contracts, the lowest value we found is €40 million, the amount that Riyadh Air pays to appear on Atlético Madrid’s shirt.

Corinthians receives half of that amount: €20 million. Flamengo earns around €14 million. This shows the distances that still exist between the Brasileirão and the main European leagues.